Kate Keib

Oglethorpe Faculty

Kate Keib

Assistant Professor of Communication Studies Office: Robinson 101
kkeib@oglethorpe.edu
404-504-3459

Education:
Ph.D., Mass Communication, University of Georgia
M.A., B.A., Journalism & Mass Communication, Point Park College

Teaching Interests:
Examining credibility in online news, attention, engagement and emotion in social media; the importance of tweeting in current social movements

Publications

  • Keib, K.; Wojdynski, B.; Espina, C.; Malson, J.: Jefferson, B.; & Lee, Y.; (forthcoming 2021)  “Living at The Speed of Mobile: How Users Evaluate Social Media News Posts on Smartphones”.  Communication Research.
  • Weed, A.; Wallace, A.; Emmons, B & Keib, K. (forthcoming 2021). “What it Really Takes:  Revealing the Shared Challenges in PRSSA Faculty Advising”.  Journal of Public Relations Education.
  • Keib, K. in MIL Lab Journal: Adventures in Media Innovation, April 2020.  “Lessons from PhDigital Bootcamp: Preparing Future Faculty to Lead Emerging Media Curriculum”.  San Marcos, TX.
  • Keib, K.  “Social Movements and Journalism”, a chapter to be published in the SAGE Reference project Encyclopedia of Journalism, 2020. 
  • Kate Keib, Camila Espina, Yen-I Lee, Bartosz W. Wojdynski, Dongwon Choi & Hyejin Bang; Picture This: The Influence of Emotionally Valenced Images, On Attention, Selection, and Sharing of Social Media News; Media Psychology; published online 10.5.2017; http://dx.doi.org/10.1080/15213269.2017.1378108.
  • Wojdynski, B.W., Bang, H., Keib, K., Jefferson, B. N., Choi, D., & Malson, J. L. Building a better native advertising disclosure. Journal of Interactive Advertising, advance online publication. http://dx.doi.org.proxy remote.galib.uga.edu/10.1080/15252019.2017.1370401.
  • Choi, D.; Bang, H.; Wojdynski, B.; Lee, Y.; Keib, K.; Espina, C; (2016, July) When Do Viewers Share Viral Video Advertising? The Role of Brand Prominence and Brand Disclosure Timing.  

Conference Presentations

  • Keib, K. & Hunter, Katie; (May 2021) Public Relations and Civil Rights: Utilizing the Tools of the Trade to Engage and Activate Publics.  Presented at the 71st Annual International Communication Association (ICA) Conference held virtually May 27-31 2021.
  • Keib, Kate; Hunter, Katie & Taphom, Sarah; (August 2020) Who’s Posting That? Roles and Responsibilities at Civil Rights Organizations.  Presented at the Association for Educators in Journalism and Mass Communication (AEJMC) conference held virtually.
  • Weed, Amanda; Wallace, Adrienne; Emmons, Betsy; Keib, Kate; (August 2020) What It Really Takes: Revealing the Shared Challenges in PRSSA Faculty Advising.  Presented at the Association for Educators in Journalism and Mass Communication (AEJMC) conference held virtually.
  • Borah, Porismita; Himelboim, Itai; Trude, Bryan; Binford, Matt; Keib, Kate; (August 2020) “You are a disgrace and traitor to our country”: Uncivil rhetoric against the “squad” on Twitter.  Presented at the Association for Educators in Journalism and Mass Communication (AEJMC) conference held virtually.
  • Keib, Kate; Suggs, Welch; (May 2019) Blame Game:  The role of framing, sports fan identification and rape myths in the visual presentation of online news.  Presented at the International Communication Association (ICA) conference in Washington, D.C.
  • Keib, Kate; Bart W. Wojdynski; (May 2018) That Looks Incredible! Design Cues, Cognitive Heuristics, and Credibility Evaluations of Fake News.  Presented at the International Communication Association (ICA) conference in Prague, Cech Republic.
  • Kate Keib; Welch Suggs; (May 2018) Fans and Victims, Reports from the Field; Presented at the International Communication Association (ICA) conference in Prague, Czech Republic.

Invited Presentations

  • Keib, K.; Grady College of Journalism & Mass Communication, University of Georgia; Invited panelist to participate in the AIM Club’s Journey After Graduation panel.  Co-panelists include Dr. LaShonda Eaddy (Penn State University) & Camila Espina Young (National Institute of Standards & Technology).
  • Keib, K.; PhDigital Bootcamp Panel; (2019, August) Panelist at the AEJMC Conference session focusing on how Digital Bootcamp members are translating what they learned through the program into their respective pedagogy and to their classrooms.
  • Keib, K (2018) “The Ins and Outs of Fake News”, guest lecture at Brenau University.
  • Keib, K. (2018, April) “Fake News, Real Consequences”.  Keib was the invited keynote speaker at the Oglethorpe University’s 2018 Liberal Arts & Sciences Symposium.  Keib discussed her work on understanding what users deem as credible online, how errors can be made and false or misleading information is deemed credible, and the personal responsibility all citizens have to both news information and support the work of ethical journalists.
  • Keib, K. (2017, January) “Selective Exposure and Access to Digital Media.  Keib was invited to speak to Doctoral students at the University of Georgia regarding selective exposure, defined as: “systemic bias in audience composition for a given message or medium as well as system bias in selected messages that diverges from the composition of all accessible messages” (Knobloch-Westerwick, 2015).

Refereed Research Presentations

  • Kate Keib; Bartosz Wojdynski; (August 2017) Fake News, Real Cues: Cues and Heuristics in Users’ Online News Credibility Judgments.  Presented at the AEJMC National Conference in Chicago, IL.
  • Kate Keib; Bartosz Wojdynski; Camila Espina; Jennifer Malson; Brittany Jefferson; Yen-I Lee (August 2017) Mobile Moves: Engagement, Emotion and Attention to Social Media Images on Mobile and Desktop Screens.  Presented at the AEJMC National Conference in Chicago, IL.
  • Suggs, Welch; Keib, Kate. (August 2017) “Fans and Victims: Understanding Audience Attitudes Toward Athletes and Crime”. Paper presented at the annual meeting of the AEJMC, Chicago, IL.
  • Keib, K. (2017, May) Knowledge is Power: Recognition of Native Advertising Increases Credibility for Online News.  To be presented at the International Communication Association (ICA) annual conference in San Diego, CA.
  • Wojdynski, B., Espina, C., Keib, K., Malson, J., Bang, H. & Lee, Yen-I; (2017, May).  Where Readers Look, and What They Miss: Visual Attention to Online News.  To be presented at the International Communication Association (ICA) annual conference in San Diego,
  • Keib, K., Herndon, K., & Williams, Danielle; (2017, March) Television Broadcasting Employment Defies the Forces Reshaping Labor in the Media Industries.  Presented at the Society for Cinema and Media Studies annual conference, Chicago, IL.

Professional

  • Governor’s Teaching Fellowship 2020-2021
  • Competitively selected as a participant in the Ph.Digital Bootcamp program, which prepares faculty to become digital scholar-educators and lead curriculum innovation. Media Innovation Lab, Texas State University, San Marcos, March and May 2018. Sponsored by the Knight Foundation.