Brand Standards

This manual may be used as a guide for representing the Oglethorpe University brand.

Any professionally printed materials including brochures, signs, and merchandise for sale or giveaway (t-shirts, mugs, etc.) that use the Oglethorpe logo or other brand elements require approval from Marketing and Communications.

Please submit a copy of your proposed design via email. Please be sure to allow enough time for design adjustments before the item needs to be printed.

Oglethorpe’s Brand Standards

Quick reference:

  • Oglethorpe yellow is PMS 109, and should be printed on a coated sheet with spot color only.
  • When printing on an uncoated sheet, PMS 108 or the equivalent CMYK should be used.
  • Our primary font is Futura bold with Miller used for subtext. Arial may be used if Futura is not available.

Please note:

  • An EPS or AI version of the logo is to be used with professional printing projects. You will likely be asked for a vector file.  Please contact us for these versions of the logo. Professionally printed materials must be approved by University Communications if any official mark is used, including but not limited to the OU logo, seal, coat of arms, quatrefoil, wordmark, “Make a Life. Make a Living. Make a Difference.” tagline, Nescit Cedere motto, Stormy Petrels logo or wordmark.
  • Additional file types are available for all logos, if needed. Please contact us if you don’t find the file you need.
  • Use of the quatrefoil alone is permitted only in certain situations. Please contact us to discuss your project and to receive the file.

Oglethorpe Photography

11,000+ images are available in Oglethorpe’s Flickr, all of which may be downloaded and used in accordance with a Creative Commons license.
Please note that prior approval is required for use of our photos in printed publications.

Please contact Marketing and Communications if you need assistance locating a photo.

Stationery

The following items are available from our preferred printer, Trinity Press. Orders are placed in an online stationery store by one designated staff member in each department. Please contact us if you are unsure of your department’s representative.

  • Business cards
  • Nametags
  • Note cards
  • Oglethorpe letterhead
  • Oglethorpe envelopes
  • Athletics letterhead
  • Athletics envelopes
  • Hammack School of Business stationery

Microsoft Word template for Oglethorpe’s official letterhead

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