In today’s job market, you will communicate via narrative, images and video over various digital platforms. This program will help you learn how to create digital content and implement their creations for different strategic purposes. For students in any major, the Digital Media Certificate will signal to employers that in addition to knowing how to write for presentations, emails and business letters, you also have agile skills for digital storytelling.
Through the certificate program’s courses, you will develop communication and digital media skills to prepare you for success in the digital landscape:
- Gain focused understanding of the digital media environment
- Curate critical thinking skills to make sound decisions based on an understanding of theory and background in the digital media landscape
- Develop creative skills to design, implement and manage digital communication efforts
“In Social Media Strategy and Analytics students get real world experience creating social media posts and plans for clients. With the certificate, students signal to employers that they have the most up to date and desired skills in today’s fast-paced media world.” – Dr. Kate Keib, associate professor and program coordinator of communication studies
Offered as:
Certificate in Digital Media
Study and practice digital media strategies in Atlanta, the nation’s 6th largest media market.
- Understand how concepts, design, and technology work together to facilitate communication with real-world digital audiences
- Design, create, analyze and manage digital multimedia communication.
- Articulate the importance of visual and textual communication and integrate sound digital communication strategies in order to maintain organizational success.
- Join Public Relations Student Society of America (PRSSA) and practice what you are learning while making connections that can land your dream job in the future.
In the capstone course, you will bring together the skills you have been learning with a real-world client, providing hands-on communication activities that bridge the classroom and professional worlds.
“Inside the Social Media Theories and Practice classroom, students work as teams to solve social media challenges presented in case studies. Outside of class, students develop a crowdsourcing strategy, digital public policy, or social media community-building plan for a nonprofit or community influencer.”
– Dr. Rhana Gittens Wheeler, assistant professor of communication studies
The certificate includes completion of the following courses:
- Digital Storytelling
- Social Media Strategy and Analytics
- Social Media Theories and Practice
- Web Design
See degree requirements and course descriptions in the University Bulletin.